Windows 10, Microsoft’s new Operating System, has received varying reviews from critics. The responses range from praising the return of the Start button to skepticism of the potential effectiveness of Microsoft Edge. While there have been mixed reviews, there has been a general agreement that Windows 10 is a definite improvement to Windows 8.
How does Windows 10 affect IT professionals? Are there any things that should worry them? This piece tries to answer those questions.
IT professionals can be rather wary when it comes to updating their devices and a full blown upgrade can put them in what I call control-freak mode. Windows 10 upgrades can be overwhelming for IT professionals because for the first time, Microsoft is offering automatic updates that cannot be bypassed. Although the update can be scheduled, it still poses a problem for systems that are remotely accessed.
Windows 10 Enterprise has a feature called the Windows Software Assurance program, which allows users have more control over updating for a company. Take advantage of the group policy and registry to give you complete control over update schedules.
There is always a bit of a learning curve when confronted with any new technology, no matter how user friendly said tech is. It will be no different with Windows 10, IT professionals will have to undergo a bit of training to become fully conversant with the new features of Windows 10. However, as Windows 10 is bringing back most of the functionality and UI features from Windows 7, the Learning curve is not as tedious as it was for Windows 8 users.
It is worthy of note, though, that if there is a deadline for migrating to Windows 10, it is advisable to comprehensively complete the training before the deadline.
Windows 10 comes with a renovated Windows App Store, which has features IT, professionals and businesses will be very pleased to encounter. Organizations will have their own version of Windows App Store and will be able to purchase apps in bulk and distribute in methods of their choosing with the ability to reclaim or reuse app licenses later. The Business Store Portal manages these functions in the App Store and allows for centralized payments.
It is normal for IT professionals to be on their guard about upgrading their devices, especially if they are in charge of a large number of devices. There will always be initial bugs during the early stages of new software, no matter how advanced said technology is. Users will always come across some glitch or error.
So when is it safe for an IT Professional to upgrade? It is always better to wait until all initial bugs are fixed. This means waiting for the first update to the upgrade. You can also wait for the release of the first service pack. Better to upgrade late than experience program access issues.
Windows 10 is equipped with stronger disk and file encryption to protect the whole system. Security is at a file level; files copied to another system require a specific user account to open them. Windows 10 also comes with a revamped internal firewall as well as updated anti malware. Passport is a feature that limits the number of times an employee has to log into a particular service.
The advent of Windows 10 means different things to different users, for IT professionals it can mean more efficiency and more security.
James’ Hunter is an editor at ThePCDoctor.com.au. While he is not indulging aesthetic pursuits like collecting fine watches and bespoke suits, James’ writes topical IT pieces and reviews for computer games
“I have a Dream! A dream to make a difference!” – Whilst I’m sure this isn’t the motto of everyone out there it sure is a great ideal to live by and Marketing is a great avenue to affect change – and it can literally make or break an organisation. Hopefully you will be using your powers for good rather than evil.
Marketing is essential to every organisation as one has to understand the customer’s needs and then translate them into actionable strategies to promote/sell your company’s products or services. And Let’s Face It! - your clients needs to know your company exists to work with you so Who You Gonna Call? Not Ghostbusters but Marketers!
People say a career in marketing lets you walk on water, see through walls and keep your partner in check – not sure about the latter one but let’s delve into why a career in marketing is great:
So if you’re still thinking about what direction you’re looking at heading into or looking to undergo a mid-career direction change why not have a look at Marketing? After all if you can talk - you can market. J
In an age where new innovations and technologies are constantly being introduced daily if not hourly as a marketer it is all the more important to keep abreast of the latest trends – How does one do that? Follow our list of top tips for aspiring digital marketers who want to stand out from the crowd and dominate the space.
1) Staying up to date to stay relevant
Social media and digital technology is evolving every day. From changing algorithms to platform modifications by major social media players such as Google or should we say Alphabet - if you aren’t up to date, your strategies will lose out to your competitors.
Follow influencers like Guy Kawasaki on LinkedIn and Facebook to hear the latest developments within the space or follow sites such as Social Media Examiner to get a hold of fantastic online marketing tips and skills.
2) Network, Network, Network
As the saying goes Birds of a feather flock together so surround yourself with people as talented if not more than you by attending local Meetups, conferences and workshops around you.
For example, the upcoming virtual Social Media Success Summit held during the month of October this year is a fantastic networking opportunity to network with like-minded peers. Bonus here is no travelling is required – all you need is a computer and network away with marketers on a global scale See how your peers on a global scale are tackling the problems you are experiencing – with that sort of talent pool at your disposal you are sure to find a solution that will fit your needs.
3) Time for a refresh
Complete a digital marketing course to start with know your marketing ABCs - Every marketer needs to know their PPCs from their SEOs and CTRs. In the ever changing world of marketing to stay relevant you consistently need to be upskilling and training. Keep your skills fresh by doing online courses – gone are the days when you physically had to attend a workshop or course to learn. With our constant need to access information as soon as possible there has been an influx of amazing online courses developed to give everyone the ability to learn in their own time and in their own environment.
Courses from Google Academy like Adwords or Analytics fundamentals are a few of the free tools available to help you and our advice is just because something is free don’t discount it. There are a number of amazing free courses out there that will give you an introduction to the topic before you pay to specialise in the same
4) Metrics rule – it’s all about the ROI
ROI, ROI, ROI! This is the mantra of every marketer out there – whether you are in an interview putting yourself forward for an amazing job or pitching a new marketing campaign to your boss it’s all about the ROI – Return of Investment! What does the employer get in return at the end of the day for the spend your are proposing? This is where ladies and gentlemen Metrics is your dearest friend. Being able to translate an idea or campaign into hard numbers that support business decisions can seriously help you in any situation and being able to explain the proposed revenue the cost will bring will be music to any boss’ ears. So get your numbers down and embrace the power of metrics as it will make your job SO much easier.
5) It’s all about the Brand
Lastly, action speaks louder than words. Talking about your company’s brand whilst ignoring your own is the most common faux pas every marketer does – Trust Us! Experienced CMOs are guilty of this so you won’t be the first. Taking the time to build your online brand and presence not only demonstrates your marketing skills but also shows you walk the talk as well so to speak. Just remember if you can’t build your own online brand why should companies hire you to build theirs? Simple thinks like updating your LinkedIn profile, creating your own website, publishing articles on LinkedIn Pulse, Blogs, GooglePlus etc. and sharing them on Twitter are all instrumental to further setting yourself apart from the crowd for the marketing superstar you are.
We hope this refresher on the top tips assists you as you conquer the world of marketing. Be sure to let us know your thoughts on this post and let us know what tips you would’ve included in your top 5 list.